Many of your readers also have websites or social media sites that they are members of.
With that in mind, if you are generating valuable content for these readers than in addition to trying to convert them into buyers you should also considered looking at your readers as potential organic linkers (people who will link to you).
The word “convert” should automatically trigger your little Internet Marketing brain into thinking conversion funnel.

DFHU Quick Tip: Save the Juice for Periodic Content
Many niches have periodic events such as holidays, quarterly reports, retrospectives, best-of lists, etc… where each period begins/ends with some similar, but updated content.
For instance if you run a dating advice site, you might run a contest every year for free valentines day gifts to give to your significant other.
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