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	<title>Comments on: Trading Books and Stamps for Sophisticated, High-Yield Customers.</title>
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	<link>http://dfhu.org/blog/stamps</link>
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	<lastBuildDate>Sat, 25 Dec 2010 00:46:41 +0000</lastBuildDate>
	
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		<title>By: Victory</title>
		<link>http://dfhu.org/blog/stamps/comment-page-1#comment-2400</link>
		<dc:creator>Victory</dc:creator>
		<pubDate>Sun, 17 Jan 2010 16:10:07 +0000</pubDate>
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		<description>@Joe - Nice, always read articles like this with an eye for expanding the concept. 

The fliers/inserts job is to convert them to landing page visitors, the landing pages objective is to convert them into either buyers (front end products) or &quot;subscribers/rss readers.&quot; 

In short, capture prospects from anywhere and then start shoving them through your conversion funnel.


&quot;fnews&quot; is a site that is built to look like reputable, often local, news site, but is not a actually a newspaper.</description>
		<content:encoded><![CDATA[<p>@Joe &#8211; Nice, always read articles like this with an eye for expanding the concept. </p>
<p>The fliers/inserts job is to convert them to landing page visitors, the landing pages objective is to convert them into either buyers (front end products) or &#8220;subscribers/rss readers.&#8221; </p>
<p>In short, capture prospects from anywhere and then start shoving them through your conversion funnel.</p>
<p>&#8220;fnews&#8221; is a site that is built to look like reputable, often local, news site, but is not a actually a newspaper.</p>
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		<title>By: Joe</title>
		<link>http://dfhu.org/blog/stamps/comment-page-1#comment-2398</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Sat, 16 Jan 2010 12:33:37 +0000</pubDate>
		<guid isPermaLink="false">http://dfhu.org/blog/?p=278#comment-2398</guid>
		<description>Enjoyed the ideas in this post.. particularly the offline part. But also how to leverage sales from sales.

My question is if you are feeding them offers via the bookmarks and other attachements in the book shipment, is it not worth also attempting to build a relationship, say via email list? 

p.s. define &quot;fnews&quot;?</description>
		<content:encoded><![CDATA[<p>Enjoyed the ideas in this post.. particularly the offline part. But also how to leverage sales from sales.</p>
<p>My question is if you are feeding them offers via the bookmarks and other attachements in the book shipment, is it not worth also attempting to build a relationship, say via email list? </p>
<p>p.s. define &#8220;fnews&#8221;?</p>
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